Announcement: Any copywriter would recommend alliteration

I suppose the title of my blog on advertising tips my hand on this blog’s orientation.

 

“They had their cynical code worked out.

The public are swine; advertising is the rattling of a stick inside a swill-bucket.”

— George Orwell, Keep the Aspidistra Flying (1936)

 

 

 

 

 

 

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About William Ashton

I'm an associate professor in the Behavioral Sciences Department and the Director of the York College Honors Program. I'm a social psychologist and currently my research project is in attribution theory, blame and sexual assault. I teach Social Psych, I/O Psych, Organizational Behavior and Research Methods.
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2 Responses to Announcement: Any copywriter would recommend alliteration

  1. Targeted advertising for the win!

  2. Pingback: Footenotes » Blog Archive » The Last Round Up of July!

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