Consumer Misbehavior

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Halloween is coming

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Halloween II

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1962

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Unless you’re doggone positive

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The most influential ad campaign of all time?

1961.

The British National Health Service has been running for over ten years.

Some American politicians are speaking of extending Social Security to cover health care for the elderly.

The American Medical Association fears such a plan would lead to an American national system which would curtail their profits.

The solution:

Operation Coffee Cup.  Doctors’ wives would organize coffee groups to listen to Reagan’s record and write congress about their fears of “socialized medicine.”

[youtube]http://www.youtube.com/watch?v=fRdLpem-AAs[/youtube]

How influential was this?

Reagan was an unemployed actor (his acting career at at at end but at the time is was the host of Death Valley Days) at the time with political ambitions.  The record helped start his political career.

Fifteen percent of Americans do not have health insurance today.   In 2009, a study estimated that 45,000 Americans died due to a lack of health insurance. link

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Real Models

(it appears that you need to click through to the actual .gif file to see the effect above)

 

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70’s Style!

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Commercial for dogs

Nestlé Purina PetCare in Germany created a commercial especially to attract a dog’s attention by inserting high pitched sounds in the ad which only a dog can hear.  The squeaky noises are hoped to attract the dog’s attention and the dog will attract their owner’s attention. link

[youtube]http://www.youtube.com/watch?v=UTF3Gc22va4&feature=related[/youtube]

I played the video on my computer (which is to the camera’s right) for Floss.  This is an unscientific (i.e. only useful to be cute and show off my dog) test.

[youtube]http://www.youtube.com/watch?v=aoJVq7aAVQg[/youtube]

As you can see, Floss noticed the sound but wasn’t attracted to it.

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Interactive anti-drinking video

Hover your mouse over the video.

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