And I shouldn’t be.  It’s exciting.

A legal fight  between two companies over their ads with both sides citing “experimental” research.

Scorecard: Kraft = Oscar Mayer & Sara Lee = Ball Park.

“Sara Lee argued a Kraft ad campaign falsely claimed it won a national taste test, when there were alleged flaws in the way those tests were conducted. An attorney for Sara Lee said taste testers weren’t given the option to put condiments on the hot dogs. When he suggested consumer should’ve been allowed to put on ketchup, the judge jokingly said that’s an area of great dispute.”

I think NPR’s report identified my nonplusness:

“When the lawsuit was first filed, back in may 2009, theFooducate blog scrutinized both brands of hot dog, ticking off the very similar ingredient list of the franks. Fooducate recommended staying away from both brands of hot dogs — perhaps choosing an organic variety, to cut down on sulfites and sulfates.

“But as a rule,” the site concluded, “buying an identifiable piece of meat and preparing it into a dinner is a preferred choice.”

That’s a good rule.  Stay away from both brands regardless which tastes better.